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2014 Southland Technology Conference
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SoTeC (Southland Technology Conference) will host its 15th Annual Technology Conference at Long Beach Hilton on October 24 and 25. The 2 Day event provides IT Technology professionals, PM's, BA's, QA professionals practical skills, personal development tracks, and transformational track (Social, Mobility, Big Data, Cloud). Highlights include – Ivan Gueron (Sony CIO), Philip LeClair (CIO, City of Pasadena), Galen Gruman (Executive Editor Infoworld), Sarita Maybin (Communications Exepert)

10/24/2014 to 10/25/2014
When: 10/24/2014
Where: Long Beach Hilton
701 W. Ocean Blvd.
Long Beach, California 
United States

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IT Professionals are presented with multiple conferences throughout the year that provide opportunities to develop industry knowledge, training, skills and leadership. What sets SoTeC apart from most other conferences is that it is organized by the same technology professionals who will benefit from attending the conference. Because the conference is organized by non-profit professional associations whose members volunteer their time, and because the speakers are also volunteers, SoTeC can provide these great benefits at a surprisingly affordable price:

Conference Registration

Ivan Gueron
VP and CIO Sony Pictures Entertainment


Ivan Gueron is an accomplished senior technology executive with over twenty years of experience in the areas of Software Development, Web and Digital Media technologies, Fulfillment Management Systems, Accounting, ERP and BI systems. In addition, he is one of the few technologists to have successfully constructed and maintained Infrastructure, Help Desk and Desktop Services team’s that have supported all six major motion pictures studios.

Ivan has extensive experience with Business Transformation, Business Process and Information Technology Outsourcing. He has deep industry experience in Digital Media, Media and Entertainment BI, Digital Marketing technologies, Consumer Products, World Wide Product Fulfillment and Production Accounting systems.

Sarita Maybin


“If You Can’t Say Something Nice, What DO You Say?”

We’ve all been told “If you can’t say something nice, don’t say anything at all.” This high-energy keynote presentation based on Sarita’s book provides practical approaches and positive phrases for those times when you need to say something NOT so nice. Learn how to constructively clue someone in, deflect the negative comment of a well-meaning friend, or let a business colleague know what he or she is doing drives you crazy — without destroying the relationship!

You will find out answers to such questions as:

How do you know if you should confront a situation or just let it go?

How can you soften the sting when giving negative feedback or bad news?

What should you do if someone asks your opinion and you have nothing nice to say?

Sarita Maybin is an international speaker and communication expert whose client list includes Hewlett Packard, Kaiser Permanente, Los Angeles County, Department of Navy and the Las Vegas Convention Center among others. Since 1993, Sarita has spoken in 49 of the 50 states, Puerto Rico, Mexico, Jamaica, Canada, England, Asia, and Iceland. She was also voted a 2012 Top 5 Communication Speaker. Sarita is a former university dean of students with a Master’s Degree in Counseling, a Toastmasters Humorous Speech Contest winner and a Past President of the National Speakers Association, San Diego Chapter. She has been interviewed by the media about her book – “If You Can’t Say Something Nice, What DO You Say?”

Galen Gruman
Executive Editor InfoWorld

Galen has 30 years experience in leading publications as a writer and editor. He is currently executive editor at InfoWorld, where he writes both the Smart User column and the Mobile Edge blog, as well as features, reviews, and opinions; edits several columnists; and manages the features content. As principal of the Zango Group, he contributes research and writes articles for the PricewaterhouseCoopers Center for Technology Innovation, has contributed articles to publications such as CIO and DailyWireless, and has both written and packaged books for John Wiley & Sons.

He has also been cofounder of The Ergo Network, editorial director of the online IT Wireless newsletter, editor of Macworld and M-Business magazines, executive editor of Upside magazine, West Coast bureau chief of Computerworld, and news editor of IEEE Software. He has cowritten more than 30 books on OS X, Windows, the iPad, and desktop publishing for John Wiley & Sons, written a book on real estate technology for Peachpit Press, and has written articles for Science Digest, PC World, Computerworld, CSO, CIO, InfoWorld,, DailyWireless, and others on technology topics.

Elizabeth Southerland
Director for Platform Services and Application Development, Allergan

Elizabeth Southerland is Director for Platform Services and Application Development at Allergan, a specialty pharmaceutical company based in Southern California. In this role – her 7th at Allergan in 8 years – Elizabeth establishes and operationalizes Centers of Excellence for emerging and established technology, and champions innovation with future technology. With 12+ years in both trenches, Elizabeth is a versatile veteran of the IT industry and the pharmaceutical industry, having held a multiplicity of roles spanning compliance, project, application and management, global implementation, and consulting across the full array of business verticals, and specializes in building Centers of Excellence, teams, and services.
Elizabeth holds a B.A. in English and an M.A. in Philosophy, and taught Philosophy at Boston College, North Shore Community College, and Rochester Institute of Technology prior to starting her career as an IT professional. 


The SoTeC conference is a two-day conference packed full of exciting speakers and educational information. It’s a great way to earn PDUs, CPEs, and CDUs to retain your hard-earned credentials.

Pricing is discounted if you are a member of one of the sponsor organizations. If not, there’s just a nominal additional fee. And, with respect to our difficult economic times, we offer a discounted rate for those in transition.

Register by October 2nd to take advantage of early pricing, and save $50.00. Corporate pricing is also available. Contact the Finance Chair, Ron Rizza for more information.

Conference Dates: October 25th & 26th, 2014EARLYFULL
Sponsor Member FULL CONFERENCE$199$249
Sponsor Member ONE DAY$159$209
NON Member ONE DAY$209$259
Student (Full Time) – 1 day$65$65
Student (Full Time) – both days$99$99


2014 Registration now LIVE!


Note from the Chairman:

“We welcome you to the 15th Annual SoTeC (Southland Technology Conference) conference. We are excited to have great keynotes, panelist, speakers at this years’ conference talking on the theme ‘Geek To Chic – Leveraging Game Changing Technology’. We encourage you to network, learn and talk to industry leading experts, while preparing your business for transformation.” 

Conference Audience

SoTeC draws attendees both from the membership of our Sponsoring Associations and from the broader Southern California technology community. Conference attendees are serious Information Technology and Information Systems professionals with a desire to take advantage of the professional development and networking opportunities that SoTeC provides. In each of the past 14 years of the conference, we have had hundreds of attendees, ranging in responsibility from CIO’s and Directors to Project, Development and Quality Managers along with front-line analysts and technical specialists.

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