Welcome to the Southeast Wisconsin Chapter of the Association of Information Technology Professionals
The Southeastern Wisconsin Chapter of the Association of Information Technology Professionals (AITP) offers its members opportunities for professional and personal growth, helping them meet the challenges of the Information Systems profession. Please join us.
Members and students pay $20, and guests pay $30.
The board members of the Southeast Chapter of AITP look forward to seeing you at the meeting.
In order to make sure you receive meeting notices and other chapter communications, please visit the AITP Portal (http://www.aitp.org/) and update your contact information. Remember, AITP now offers multi-year renewals at a discount on the national website.
Meetings are held at Benny’s Café, 5354 S. 27th St, Milwaukee, WI, and will start at 6:30 PM, at which time we sit down for dinner.
November 21, 2013 Meeting Information
The Spin Stops Here: Online Reputation Management How-to for Business Owners
Presented by: Dana VanDen Heuvel Of The MarketingSavant Group
With apologies to Bill O’Reilly, there is no spin when it comes to managing yourreputation online and in social media. Truth, transparency and responsiveness are all essential, but staying on top of your online reputation can seem like a daunting task.
In this presentation, we’ll cover the things you "must know” to monitor, maintain and even improve your online reputation. You’ll learn how to keep your nose clean online and you'll leave with a handful of useful tips for saving time while saving face!
You will learn:
How to spread the good word about your business
How to monitor everything about you and your company online
How to handle negative sentiment online and engage detractors
How to watch your competitors online
How to minimize negative results in search engines
About our Speaker:
Dana VanDen Heuvel is the founder of the marketing consulting firm, The MarketingSavant Group and co-founder of The Docking Station, a co-working office space in Green Bay, WI. Dana is a widely recognized expert on thought leadership marketing, social media, and interactive marketing trends and speaks nationwide at over 50 industry and private client events each year. He is an active member of the National Speakers Association, the leading organization for professional speakers.
An award-winning blogger, Dana has authored several white papers and e-books and has developed successful training courses that have guided the efforts of marketers across the country. Much of his work is in use today by the American Marketing Association, including the AMA’s "Marketech Guide to Marketing Technology” and the "Guide to Social Network Marketing.” As creator of the AMA’s TechnoMarketing training series, Advanced Social Media training series, and B2B Social Media training series, he is a regular instructor for national AMA events. Dana is also an adjunct professor at St. Norbert College, teaching courses on social media and thought leadership marketing.
Recognized as the 2013 Business Person of the Year and one of the "50 People You Should Know in Green Bay" by the Green Bay Chamber of Commerce, Dana serves on several advisory boards for nonprofits and community organizations in and around Wisconsin. Dana currently resides in Green Bay, WI with his wife Timothea and their dog Lucy.
Contact Us: Membership Meeting Registration