Phase II of AITP's Membership Marketing Plan Commences
Friday, February 08, 2013
Posted by: Barb Viola, Co-Chair Chapter & Region Support
At its January meeting, the AITP national board unanimously approved Phase II of AITP's Membership Marketing Plan. This has been a long process and involved the dedicated and concerted effort of the Membership Tactical Planning committee consisting of John Council, 2013 Secretary; Rick Steeber, Central District Director; Barbara Viola, Eastern District Director; Julian Wade, Southern District Director and Larry Winkelman, AITP Chicago Chapter Secretary.
The National AITP Board gave this committee their support and encouragement in researching ways to restore AITP's leadership in the technology industry as well as elevate chapter confidence in our national association. We want to not only enhance our image in the IT professional community, but also to help all chapters grow their local membership by increasing national exposure and brand awareness.
After a year-long process of creating a Request for Proposal and going through the steps to select the right marketing partner, Phase I of our Marketing Plan commenced with our partner, AssociaDirect of Chicago, Illinois in September 2012. We ran focus groups at the AITP 2012 Annual Meeting in Green Bay, Wisconsin and came out with a comprehensive professional membership survey. We learned much about AITP and what our members like and don't like about our Association. We will be implementing the recommendations in the Final Report during Phase II – which is the actual process of membership recruitment and making needed changes to our national association.
We will be starting this process by reaching out to our national members who have expired AITP memberships to persuade them to "Come back to AITP”, resulting in increased membership on a national basis. Some of the other recommendations that we will be implementing include a social media campaign to develop content and robustness to our AITP social media sites such as LinkedIn, Twitter etc.
We will make AITP professional membership more appealing to our student members as they get involved with their careers. Future projects will also include administrative staff to write IT Whitepapers and other research papers to draw national media attention to AITP and our members, as well as creation of branded chapter and regional brochures and other marketing material, etc.
We have many plans and hope that you will take the time to read the AssociaDirect Final Report with its recommendations. Click here for that report.
We encourage our members to get involved with this exciting project. If you would like to volunteer your time, please contact chapter firstname.lastname@example.org. We would enjoy working with you!