Print Page   |   Contact Us   |   Sign In   |   Join AITP
Community Search
News & Press: Association News

Update on the AITP Membership Reactivation Campaign

Friday, July 19, 2013   (1 Comments)
Posted by: Membership Strategic Planning Committee
Share |

Our AITP Membership Reactivation Campaign which began April 15th is starting to bring in results after a slow start. Through our Marketing firm AssociaDirect, we emailed over 3,000 former Professional members inviting them to rejoin AITP and their Chapter. We are focusing our efforts on former Professional members who have dropped their membership between 12 and 36 months ago. Our invitation encourages them to call AITP HQ where our HQ staff will ensure that we have their correct contact information and that they reinstate with their correct Chapter.

Our emailing phase ran for 3 weeks in small batches. We are currently following up with our emails with two separate mailed invitations and two subsequent follow-up emails. Over the next several months, we will reach as many of these former members as possible about AITP and their Chapter.

We plan on shortly providing Chapters with a list of their re-activated members, as well as an update on members joining AITP through our unemployed membership initiative, Student to Professional membership and our Student chapter faculty memberships.

AITP developed a document outlining some of the benefits of AITP membership that our HQ staff and leadership are using when speaking with our expired members. Perhaps you will find these talking points helpful in your own chapters!  See: http://www.aitp.org/resource/resmgr/Chapter_Documents/AITP-Talking-Pts-2012-11-12.pdf.

We hope that you will help us in welcoming back our expired members to AITP membership!

Membership Strategic Planning Committee,
Barbara Viola
John Council
Julian Wade
Rick Steeber
Larry Winkelman
Bill Fly
Michael Welch

Comments...

Robert H. Grenier says...
Posted Thursday, August 08, 2013
I hope this stops the decline.

Member Log In


Forgot your password?

Haven't joined AITP yet?

Latest News
Upcoming Events

7/30/2014
AITP Board of Directors Meeting

8/13/2014
AITP Region Presidents Council Meeting

8/19/2014
AITP Executive Committee Meeting

8/27/2014
AITP Board of Directors Meeting

9/10/2014
AITP Region Presidents Council Meeting

Online Surveys

Copyright © 2011-2014 Association of Information Technology Professionals, All Rights Reserved.
Use of this web site constitutes acceptance of the Terms of Use and Privacy Policy.
AITP Headquarters, 15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054
Phone: 800.224.9371 or 856.380.6910 · Fax: 856.439.0525 · Email: aitp_hq@aitp.org