Purpose and Its 4 Gifts
Tuesday, September 17, 2013
Posted by: Dr. Alan Zimmerman
Dr. Zimmerman's TUESDAY TIP:
The real issue is not the duration
of your life but the donation of your life.
Dr. Alan Zimmerman's Personal
Can you imagine what it would feel
like if you were herded like cattle and shipped like cargo ... along with your
whole family and hoards of other people ... to an unknown place ... whose only
purpose was to kill people? Well, that's exactly what millions of people
experienced during the holocaust of World War II.
And can you imagine struggling to
stay alive physically and spiritually in that setting, not knowing what has
happened to the rest of your family, but believing that they were exterminated
in gas chambers or ovens? That's exactly what happened to millions of Jews and
other "undesirables" during the holocaust.
In the midst of all of that, one
young Jewish prisoner and physician, Dr. Vicktor Frankl noted, "Every
prisoner had a moral choice to make ... to surrender one's self to the Nazis or
to find meaning in one's life that would give one the strength to go on."
And he continued, those prisoners who found "meaning" or discovered
their "purpose" in the midst of their horrific surroundings were the
ones who tended to survive.
From Frankl's writings and the
experiences of thousands of holocaust survivors, the lesson should be clear to
all of us, and the lesson is POWERFUL. No matter how bad your troubles
might be, you can survive if you choose to survive. Just look at the
recent story of Amanda Berry, Gina DeJesus, and Michelle Knight who were
kidnapped and held as slaves for ten years in the basement of a Cleveland home.
I personally believe that PURPOSE
is so powerful and so important that I'm offering a 60-minute webinar on the
subject on September 26, 2013 at 2 p.m. EDT. Register now to secure your
seat for my webinar on "Setting Your Sail: How To Define Your
Purpose And Live Your Dreams."
Click here to register...
But just in case you're doubting
the power and importance of purpose, take a look at what the experts have to
1. Purpose gives you
W. Clement Stone, the founder of
one of the greatest insurance companies in America, declared, "Whenever
you discover your mission (purpose), you will feel its demand. It will fill you
with enthusiasm and a burning desire to get to work on it."
And author Kenneth Hildebrad
wrote, "Strong lives are motivated by dynamic purposes." In
other words, when you discover or clarify your purpose, you will be motivated
and you will be strong.
I suspect that is a part of what
helped Amanda Berry, Gina DeJesus, and Michelle Knight survive their decade of
terror. The research tells us the best way to survive is to find purpose
in every moment of your present, to find purpose in every memory of your past,
and to find purpose in every possibility for your future.
2. Purpose drives
The global consultancy firm known
as Calling Brands surveyed 4202 HR Executives and Communications Chiefs from
multinational organizations in the United Kingdom, Germany, and the United
States. The consensus among the interviewees was that employees now seek
greater and deeper fulfillment (purpose) from their working lives. To be
specific, on average, 57% of the respondents said they would favor joining an
organization that has a clearly defined purpose. Moreover, an average of 65% of
the respondents said that purpose would motivate them to go the "extra
mile" in their jobs and 64% claimed it would engender a greater sense of
loyalty towards the organization they work for.
In their report called
"Crunch Time: The Power of Purpose", Calling Brands went on to
say that working for an organization with an underlying spirit and clear sense
of purpose that goes beyond commercial and operational goals --- ranks ahead of
many other factors such as "level of responsibility in a job" and
even "career progression." Bottom line: employees are
willing to work harder and stick with a business longer -- if they see purpose
Purpose is emerging as a powerful
new driver of attraction, retention, and productivity. Unfortunately, very few
organizations and very few leaders give much attention to purpose. And
yet they're desperately looking for new and better ways to engage their
employees. Well, here it is.
3. Purpose gives meaning.
To some extent, everyone wonders
why on earth they are here. And everyone has days when they wonder why
they should even get out of bed in the morning. In each case, the person is
suffering from a lack of purpose or an undefined purpose ... all of which make
life and work seem somewhat meaningless.
But it doesn't have to be that
way. That's why I'm inviting you to join me on September 26, 2013 at 2:00
p.m. EDT for my webinar on "Setting Your Sail: How To Define Your
Purpose and Live Your Dreams." You can have a strong and clear
purpose and you can have a life and a career filled with purpose. In fact,
you deserve it.
You have a purpose, and there is a
reason you were created. Oh, you might not know what it is, but it's
there. And once you discover it, not only do you unlock your greatest
potential but you also find meaning in who you are and what you do. And
that feels really, really good.
Of course, I don't know what your
purpose is. That's for you to figure out. Maybe your purpose is to
help people in some way. Philanthropist Donda C. West said, "Even in
a world fraught with war and blatant injustice, individuals must still find
ways to lessen human suffering and change humanity for the better."
It may be that your sole purpose
in life is simply to serve as a warning to others. That can be critically
important. In fact, the Bible is filled with characters such as Isaiah
and Jeremiah who did exactly that.
Maybe your purpose is to shift the
focus off of yourself and onto someone or something else ... and making some
kind of difference. In fact, one of the most common characteristics of a
person who is nearing the end of the first half of his/her life is an
unquenchable desire to move from success to significance. After spending
the first half of our lives, doing what we were supposed to do ... like getting
ahead in our careers ... we often feel the pull to do something in the second
half of our lives that has a bigger and broader impact.
And the good news is ...
clarifying your purpose is not like a treasure hunt, where you look, and look,
and look, and eventually hope to find your treasure or your purpose.
Often times it is simply a matter of choosing your purpose. Alan Stedall,
one of my "Tuesday Tip" subscribers from Birmingham, England told me,
"One of the major milestones in the gaining of wisdom is finally realizing
that meaning is not something to be found in life, but rather it is something
we choose to give to our lives."
4. Purpose helps you achieve
Purpose and goals are inextricably
connected, or at least they should be. The clearer your purpose, the more
easily you will achieve your goals.
In fact, let me give you a
specific exercise. Take out a piece of paper and write down 10 goals you
want to achieve in the next 12 months. It will take you about five
minutes, but I promise you ... if you do this your next year will be different
and better. I've given this assignment to many people and everyone has
reported that their results were profound. I've had them come back and
say they achieved five of their goals in the very first week. Others have
said their lives were transformed in 90 days.
To experience even greater
success, get more specific. Write down the 10 goals that would have the
biggest impact on your life? Your career? Your relationships? What
would you have to "be" to be absolutely excellent in the achievement
of your goals? What one skill ... if you implemented it in excellent
fashion ... would have the greatest impact on your career? Your life?
And your relationships?
There you have it ... the power of
purpose. Please, please, please ... don't try to live without it.
And just in case you're a cynic, if you're wondering if your purpose in
life is over ... and you're still alive ... it isn't!
What steps are you taking to
clarify your purpose and then live your life "on" purpose instead of
Read and Respond Online
About the author:
As a best-selling author and Hall of Fame professional
speaker, Dr. Alan Zimmerman is focused on "transforming the people side of
business.” His keynotes and seminars are noted for high content, high energy,
and high involvement that transform people's lives and the companies where they
To learn more about his programs and products, or to
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Copyright© 2013 Zimmerman Communi-Care Network, Inc.
Reprinted with permission
from Dr. Alan Zimmerman's Internet newsletter, the 'Tuesday Tip.' For your own
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