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Ahead of the Curve

Sunday, February 23, 2014   (0 Comments)
Posted by: Chuck Brown, Region Presidents Council Chair
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Association Headquarters (AH), AITP’s new management services partner recently sent us the inaugural edition of the AITP Chapter Leader Newsletter, and I hope you’ve had a chance to review it. There have been many compliments on the content of that first edition. In an upcoming edition, AH will provide an electronic version of a very valuable reference booklet from their "Leading Edge Program.”

"AHead of the Curve: A Selection of AH’s Favorite Leadership Books Summarized in One Place provides, in AH’s words, the "Cliffs Notes” summaries for three recommended and relevant books: "7 Measures of Success,” "The End of Membership as We Know It,” and "Flash Foresight.” While all the summaries were interesting, I found the summary of "The End of Membership as We Know It” to be especially thought-provoking. The subtitle, alone, should get one’s attention – "Building the Fortune-Flipping, Must-Have Association of the Next Century.” The summary (and the book) ask and answer a variety of questions AITP leaders and members have been discussing for many months, if not years. Things like:

  • What’s the ROI for my dues? (The old "WIIFM” – What’s In It For Me?)
  • What are the danger signs in the culture of the organization?
  • Is your association a "Scrooge, Milk or Antique? (Three paradigms that need to shift)
  • How do we attract executive-level (and manager-level) members? (How to deal with cross-generational difference – Boomers, X’ers, Millenials)
  • What are the emerging membership models of "… the Next Century?”

All this "Q&A” leads to a five-step "How To” outline, which I’ll leave for you to discover.

"7 Measures of Success looks at seven measures that differentiate "great” from "good” associations. While this appears to be aimed at the "C-level of a large or national organization,” many of the insights are applicable at the chapter level.

"Flash Foresight tackles the issue of how to approach problems from a different perspective than usual. How do we create that "A-hah!” moment when a burst of insight leads to a different way of doing things.

I hope you’ll be "on the lookout” for this e-Booklet in an upcoming issue the AITP Chapter Leader Newsletter, and find it as useful as I have.


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