Telling Our Story! Aligning Our Brand with Reality
Monday, November 30, 2009
Posted by: Deborah Lovell
Telling Our Story! Since inception, the Association of Information Technology Professionals has believed that the best way to serve our profession is to protect and advance the careers of our members. But over the years the story of AITP has not been told as clearly as we believe it should be.
Earlier this year, AITP launched an extensive branding initiative that better articulates who we are, what we stand for, and our reason for being. A brand identity that aligns to the needs of our members and presents a consistent image to the general public.
Our new tag line simply says it all: No matter how sophisticated the technology, it still takes people.
And our new logo further clarifies our message: The blue coloring boldly emphasizing we are an "Association of Professionals" and the light gray coloring conveying in "Information Technology".
The AITP Brand So who are we? And what is the brand promise we are making to our members, the profession and the public?
AITP is, and always has been, about professionals, about people. AITP's reason for being is to build better leaders, better people. And AITP knows that professionalism makes the difference.
For over 58 years, our commitment to our members has remained strong. As an advocate for our profession and a solid resource for the betterment of our professionals, the AITP brand stands on key fundamentals:
* Commitment to the personal and professional success of our members * Supporter of continuing education focused on professionalism * Trusted mentor and partner to our members, affiliates and industry * Dedication to the information technology business profession
By providing our members valuable education resources, business knowledge and technology information, and the support they need to further their careers in this ever changing global delivery environment, we position AITP as the advocate for the IT business professional and a valuable partner to the new information technology business industry.
The AITP Brand for You Our brand focus means AITP is more committed than ever to maximizing your impact as an Information Technology Business professional. Our goal is to be your most valuable asset in furthering your professional development and helping you achieve the personal success you desire.
By providing a continuing education curriculum, business knowledge and industry information resources, and a community network of like-minded professionals, the Association will continue to be the unified voice for the professional, advocating advancements that result in more rewarding careers for our members.
Moving Forward While my year as your Association President is ending, my belief in our vision remains steadfast. Through the dedicated efforts of numerous leader volunteers this year, we have achieved several major goals that will take us to the next level - leading the information technology business profession.
I look forward to experiencing great things for AITP in 2010 and beyond, and I encourage each and every one of you to join me in "Telling Our Story" to the world.