Wednesday, September 16, 2009
Posted by: Deborah Lovell, AITP President
Nothing secret about the industry demands on our profession. Corporate America owns the "purse" and company executives now require our IT professionals to have business sense and great people skills.
No surprise. We were put on notice many years ago: with global delivery, we learned that programming is a commodity; with business now driving IT, we are now a profit center, not a cost center; and with the recent economic downturn, we understand we must work more with less.
We are in a multigenerational, multicultural, mind over technology environment. For the future, we recognize that we have no choice: we must reinvent ourselves to advance our careers in the IT profession. For baby boomers, this is disheartening news; plans for retirement are on hold. For Gen X&Y, pure disappointment; you mean degrees and certifications aren't enough? And for the Millennial? OMG! (LOL)
We could put our head in the sand like an ostrich and stay stagnant, or deny change has happened, is happening. Simply ignore that someone has "Moved Our Cheese". But as a 57 year old professional society with a talent pool of all generations, a community of valuable knowledge and expertise, and an infrastructure that reaches and supports the profession from "cradle to grave", we must recognize that we are THE essential element of the future. Hence, our new slogan "No matter how sophisticated the technology, it still takes people!"
We must seize the opportunity, be agile and embrace this change. We must move AITP forward and lead the profession. Your Association is aware of this critical juncture. We understand the importance of being the leading advocate for our profession and the need to provide programs that enhance our members' professional skill sets and business knowledge. We must protect the human element of IT: our professionals, and help them path their careers in the IT profession today and for the future.
With this awareness, we have focused this year on several important projects to start the change process:
Programs: Research & define the new IT business profession; establish an AITP Profession Advisory Council (APAC) comprised of corporate America CIOs and executive leaders of academia and analysts to guide us on the needs of the IT business profession and the attributes of an IT business professional.
Partners & Affiliates: Research and align with financial vendors and content (programs) providers that share our vision of the role of an IT business professional today and tomorrow.
Membership: Define and implement an enterprise membership to increase membership (encouraging companies to start investing in their employees again).
Operations: Research and define a governance model that meets the needs of the Association now and for our future.
Products & Services: Research, define and release an RFP for a 21st century website that will provide the online services our members' need.
Programs: Research, define and secure content that will further the newly required skill sets of an IT professional.
Student Support: Establish a Student Leadership Council to bridge the generation gap and provide benefits tailored to their needs to become our next generation of leaders.
These are only a few of the high priorities for 2009 detailed in our Association 2009-2011 Strategic Plan, many of which have been accomplished or will be by end of year. I encourage you to join us on the September Virtual Water Cooler Call/LiveMeeting to hear our 3rd Qtr Performance Measurement report. Our committee and task force leaders will be providing an update on the great things happening at AITP.
The Association leadership in October and November will be reviewing, and adjusting where necessary, our strategic priorities for 2010. We welcome your input. Please let us know what you need from your Association to achieve our mutual goal: advancing the Human Element of IT and leading the profession. You may reach me directly at email@example.com.