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News & Press: Feature

You Talkin' to Me? 7 No-no's for Business Email

Thursday, June 27, 2013   (0 Comments)
Posted by: Phillip Steward, Owner,

Here are 7 practices to avoid for business email:

1 – Never use gmail, yahoo, hotmail etc
Do you want the quickest way to have your email filed in the trash? Send it from a free email provider to a professional business person. Business is simple. It is all about making money. If you can't afford $2.99/month for a professional email address, one of today's most vital communication resources, then people with money won't see you as professional. Get a real email address!! If you need help check out and they'll hook you up. Besides, there are other pitfalls to using free email providers, such as security (Yahoo - and privacy (Google -

2 – Consistency is key
Now that you have your own professional email (from step 1) let's not go overboard. Your email should mirror your site if your website is your email should be something like One thing to remember is consistency. You definitely want to establish your relationship with one email address. Avoid sending messages from multiple addresses like,, This is a nightmare to manage and it also makes it tough for your clients to locate and/or group your messages for easy retrieval when needed.

3 – This is business – nothing personal
Although your email is a very private thing that only one person generally controls, you have the ability to spread your message to every single recipient of your emails through your signature. This is not the place for personal touches. Things like, spiritual references/scriptures, off-color jokes, links to personal (non-business) social profile, advertising your side AVON link, etc. are not the best addition to your message. Nor are they what you want your clients to think about as they finish reading your message. Again business is about making money, if you have to advertise a side business on every email you must not be doing well enough to do your main company exclusively.

4 – Stay away from txt shorthand
TTYL, BRB, IJS, JJ, JK, LOL, IDK, OMG, ILY, <3, LMBO – can you identify all these abbreviations? They all mean something on your cell phone but in your inbox they can be Greek to your non-hip clients. Once you've established a good relationship with your business clients you can occasionally slip something in where it is applicable but the safe bet is to leave it out entirely.

5 – Save the alerts for real emergencies
Have you ever heard of the boy who cried wolf? It applies to email as well. Messages sent on high-priority but are not time sensitive, will be opened right away the first time. However any other time they will not and may even be completely ignored. Send the message as you normally would but be sure to add a "Call to Action”. For example, "Do you think this is a good plan of action?” or "Give us a call to review your thoughts/feedback.” This will help ensure that they read the message and respond. If you don't get a reply at least they will have an answer for you when you call, since they probably saw your request for feedback in the original message. Remember, if you abide by suitable email etiquette, your messages will garner the proper attention.

6 – Oldie but a goodie – Curb your Enthusiasm
Messages that go over the top with "!!!” exclamations or sections of ALL CAPS wear on the patience of the reader. Try to hold back on all excitement, one or maybe two exclamations should be all that is needed in a business email. To show excitement, it is better to sparingly use other forms of passive emphasis like bold or italics text. Including a link to a relevant online article or an attached image/document are also good choices.

7 – Do not automatically include recipients on your mailing list
How many emails do you receive each day, week, month? Some business pros get hundreds. The last thing they may want is to be automatically included in your list without the chance to opt-in. A good alternative to help gather more names in your email list database would be to simply ask them to join. Perhaps they do, in fact, want to receive your messages but haven't had a chance to join the list online. Simply ask in a separate message if they'd like to be included. You can provide a link to your signup page to make it easy for them to join. It's a good practice to let them know how frequent the messages are sent out and give them a good reason to opt-in, such as free giveaways or special offers.

Phillip Steward
Anointed Ads
(609) 534 - 0ADS
TXT AnointedAds to 55469 for Special Offers!!

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