The Success Formula In 5 Easy Steps
Tuesday, February 11, 2014
Posted by: Dr. Alan Zimmerman
Zimmerman's TUESDAY TIP:
order to succeed, your desire for success should be greater than your fear of
Cosby, TV star and comedian
Dr. Alan Zimmerman's Personal Commentary:
Suppose you were asked to summarize your life in six words. What would
When a particular group of people was asked to do that, they came up with the
following six-word memoirs.
- Memorized all of my worry lines.
- I was terrified. Did it anyway.
- Sketchy past has people drawing
- Saw Jenny Craig. Chose Pizza Hut.
- Hiring second drummer had serious
- Online dating. H_ll I pay for.
- Anticipation is not just about ketchup.
- What I didn't expect changed me.
- I should have brought a GPS.
- Cut enough corners, eventually, you're
what can be captured in a few words, isn't it? So I was thinking,
"How can I summarize all the things I've learned about happiness and
success in just a few words? Or how can I convey the key message in
my upcoming book, "The Payoff Principle," in a simple formula?
I came up with several ideas, but I especially liked this formula: I AM +
I WANT + I CAN + I WILL = I DID.
Let me introduce you to each part of the formula.
It's all about confidence. I've come across thousands of people who have
great talents, but they've failed because they didn't have enough
self-confidence. And I've come across thousands of others who didn't have
nearly as much talent but became very successful because of their unshakeable
You see ... life is relatively easy if everything is running smoothly.
Your relationships are strong, your health is great, and your finances are
plentiful. But no one's life runs smoothly forever. You're going to
have obstacles to overcome and problems to solve, and it is your confidence ...
or lack of it ... that will determine how well you do in those situations.
All through history great philosophers and prophets have disagreed with one
another on many different things, but they have been in unanimous agreement on
one point. What a man believes he is, he is. As French psychologist
Emile Coue said, "If you persuade yourself that you can do a certain thing
(provided it be possible) you will do it, however difficult it may be.
If, on the contrary, you imagine that you cannot do the simplest thing in the
world, it is impossible for you to do it, and molehills become, for you,
Indeed, that's one of the things Debra learned. She writes, "I
attended Dr. Zimmerman's
"Journey to the Extraordinary" program a few months ago,
and I wish I had done so years ago. It changed how I think and what I do.
It got me out of my comfort zone and into the habit of taking more constructive
risks. The result? I just got a new job at twice my old salary. My
eternal thanks to Dr. Zimmerman for the skills and inspiration he
It's all about desire. If you REALLY want something, if you hunger for
something with sufficient fervor, somehow, some day, chances are you will
eventually possess or achieve it. Where there is a will, there is a way.
It's like the city boy who was visiting his friends in the country. In
the corral next to the barn was a huge bull whose horns must have spanned six
feet from tip to tip. Nevertheless, the city boy felt safe because the
bull was on the other side of the fence, so he started teasing the bull,
shouting "Ole! Ole!" He pranced around like a
matador. But the more the boy teased the bull, the more irritated the
bull became, until he finally crashed through the fence and began chasing the
After covering 100 yards, the boy realized he couldn't outrun the bull.
His only chance for escape would be to get up in big oak tree ahead of
him. As the boy came closer to the tree, he realized the lowest limb was
ten feet above ground. So he said to himself, "I'll just jump as
high as I can and hope I can make it." He harnessed all his energy
into one upward leap and missed the branch -- but he caught it on his way down.
It's all about perception. Over and over again, it's clear that it isn't so
much your ability that will make the biggest difference in your success or lack
of it ... but how you SEE your ability.
I'm reminded of an acquaintance from my hometown. Robert had an IQ of
163, which made him one of the most ... if not the most ... intelligent man in
town. Yet Robert never went beyond a low-level, low-skill, low-pay
job. When I asked why he didn't use more of his enormous intellect and
potential, he always told me that he didn't believe he could do any better.
As a result his talent went to waste.
What about you? Are you aware of all your talents, and are you using all
your talents? Do your overall life and achievements reflect an "I
CAN" perception? I hope so. Otherwise, you would be like the
man who had 10 oil wells in his back yard, but their value was zero because he
never drilled for that oil.
By contrast to Robert, Bruce Walker achieved amazing things because of his
"I CAN" self-perception. Bruce wrote books on tropical fish and
made hundreds of thousands of dollars selling those books. It sounds like
a beautiful success story except for one detail. At age 19 he was
completely paralyzed by polio and spent the rest of his life on a
respirator. GE devised a special machine that enabled him to type his own
manuscripts with his tongue as he laid flat on his back! He was determined not
to allow what he lacked in talent to deprive him of using the talents he did
My conclusion? It's NOT so much your inherent ability but rather how you
SEE and use your abilities that will determine your success or failure.
It's all about focused effort. When you focus the sun on a particular
patch of grass, you can light it on fire. And when you focus your efforts
on a particular task, the results are often quite amazing.
One young man learned that. While he was on his fourth date with the same
girl, he said to himself, "Tonight is the night. Tonight I'm going
to kiss her." He drove the two of them up to the summit of the big
hill overlooking the city, scooted over next to her, put his arm around her and
said, "Tonight I'm going to kiss you."
She said, "Okay, okay, but wait just a second. Put the top down and
then I'll kiss you."
As the young man was relating the incident to a friend, he said, "It only
took me six minutes to get the top down." His friend listened
incredulously, and said, "Six minutes? If I'd been out there with
that girl, I'd have my top down in less than one minute."
The young man replied, "Well I know, but you have a convertible."
The young man achieved his goal because he focused his "I WILL"
effort on one objective. The same thing can happen to you.
Bottom line? Success is not a mystery. It's the natural consequence
when you put this formula into play: I AM + I WANT + I CAN + I WILL = I
one of the four steps in the success formula outlined above ... that you want
to focus on. And then write down two things you will do this week to
increase your effectiveness in that particular step.
© 2014 Dr. Alan R. Zimmerman
As a best-selling author and Hall of Fame professional speaker, Dr. Alan
Zimmerman is focused on "transforming the people side of business."
His keynotes and seminars are noted for high content, high energy, and high
involvement that transform people's lives and the companies where they work. To
learn more about his programs and products, or to receive a free subscription
to his weekly Internet newsletter, go to http://www.DrZimmerman.com.
Reprinted with permission from Dr. Alan Zimmerman's
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