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The AITP Brand - 2010 and Beyond

Friday, January 15, 2010   (0 Comments)
Posted by: Deborah Lovell
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With the adoption of our new AITP logo to brand a consistent and uniform identity to the public, the old logo has now been retired. Use of the old AITP logo officially ended December 31, 2009.

The AITP Brand - 2010 and Beyond

All online venues, i.e. websites, social groups, should now be updated with the new logo and all production of any promotion or marketing materials, electronic or printed, by chapters and regions should now have the new logo.

Any promotion items (such as cups, shirts, etc.) with the old logo may be distributed until your inventory is depleted. In no way do we wish to incur any extra costs to our chapters/regions.

The Association Marketing Committee is continuing to work with the Association Awards Committee to select a standard banner to replace current chapter banners, the cost of which is intended to be subsidized by the Association. We anticipate banner replacements to start by end of 1st Quarter 2010.

In addition, the Marketing Committee is updating other Association-developed materials and once completed, can be found at the AITP Promotions Material Page.

AITP Brand Guidelines:
  1. All online presences (websites, LinkedIn Groups, etc.) must display the new AITP logo. The official AITP logo can be found at the AITP Logos Page.  

  2. All online presences (websites, LinkedIn Groups, etc.) must identify your region/chapter by your official name and location. For example, AITP Chicago, AITP Nashville, AITP Johnstown, Capitol Chapter - Springfield, IL, Cornhusker Chapter - Lincoln, NE. To ensure the public knows who you are, we need your geographical location to be identified and when describing "who you are", please note if you are a professional chapter or a student chapter (or a special interest group) of AITP.

  3. For all LinkedIn Groups, if you would like to be a "subgroup" to the national Association's LinkedIn Group, please contact us at marketing@aitp.org.

  4. All promotional materials must bear the new AITP logo. AITP HQ has promotional materials available for chapter/region use. These materials are a bi-fold brochure and a portfolio with slick sheets. Please contact headquarters at aitp_hq@aitp.org for ordering. These materials are at no cost to the chapters/regions.

  5. Banners: The Committee is currently working on offering a standard banner subsidized by the Association along with optional banners that chapters may order at an additional cost paid by the chapter.

If you have any questions, please contact us at marketing@aitp.org.

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