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January 26, 2012 Meeting
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Dinner meeting on Thursday, January 26, 2012.

Registration required -- see below.


Topic: Mark-IT-ing, an Emerging Partnership

Who would have thought that Marketing and Information Technology (IT) would be partnering so closely in the business world today? Technology is bringing these two forces together to deliver a firm’s message, products or services. Social networking, social media, web services, and the Internet have brought these two very different organizations together to deliver the image of a firm or organization and to manage the business like promotions and sales dynamically. Responding to customers is real-time. Managing the new consumerization trend requires IT expertise like never before. Today, Marketing and Information Technology must partner to move their firm or organization forward.

At this presentation, Mark-IT-ing, is examined with a focus on how two very different departments complement each other and how social media networking and the use of analytics play an integral role. Interested in growing your business using today’s technologies to reach your customers? Join us. Bring your questions and bring your experiences to share!


Michael R. Fleming, M.A.

As Vice President for Marketing and Institutional Advancement for Southwestern Illinois College, Mike Fleming also manages a virtual-agency network of independent marketing communications, graphic design and IT professionals. He spent the first 20 years of his career serving mega-brand companies, including Anheuser-Busch, Ralston Purina, Pepsi-Cola and Frito-Lay, domestically and internationally.

Over his 33-year career, Fleming has received more than a dozen public relations and marketing communications awards, including the Public Relations Society of America’s highest-honor Silver Anvil Award for investor relations. Additionally, Fleming is a member of the Phi Kappa Phi national academic honor society; he was cited for Executive Achievement in Public Relations by PRSA; and he won "Best Marketing Public Relations Event” national recognition from Beverage Dynamics Magazine.

Fleming worked as a reporter for the Peoria-Journal Star while earning a bachelor’s degree in Journalism from Bradley University; he holds a Master’s degree in Speech Communication from Southern Illinois University/Edwardsville; and he has taught Marketing, Public Relations and Speech Communication courses at Southern Illinois and McKendree Universities

Christine Leja, CDP/CCP

Christine Leja, CDP/CCP is a Partner in Le Com Enterprises, Inc. that focused on CIO management consulting and CIO of Counsel Services. Ms. Leja leads the CIO of Counsel Services where organizations and businesses receive answers to pressing IT leadership questions or invest in CIO services. Chris was the first Chief Information Officer at Southwestern Illinois College for twelve years and held prior IT leadership roles in other academic institutions and industry including the telecommunications vendor, AT&T.

Besides fulfilling CIO responsibilities at other academic institutions, Chris has directed and taught in the Masters of Management Information Sciences program at Benedictine University. During her past role as Vice-President and Partner of Le Com Enterprises, Inc., Ms. Leja brought to market several software products for the home and commercial marketplace. Her career included publishing articles and white papers, and making numerous presentations.

Chris Leja has been a member of AITP since 1981 and currently serves as the AITP St. Louis Chapter Liaison. Ms. Leja has earned the AITP Emerald Life Award for her past AITP service including Association Director for the Central District, Chair of the Association Recruitment Committee, Chair of the Research and Strategy Advisory Group (RASAG), Region 5 President, and numerous other AITP positions.



Thursday, January 26, 2012


Crown Plaza Hotel - Clayton:  Directions| Area Map

Parking: The garage is behind the hotel off Bonhomme. Parking in the hotel garage will be free. The Crown Plaza does not validate, but the parking garage gates are open and the attendant is gone by the time the meeting ends.


Board Meeting

5:00 - 5:45 p.m.

Social Hour

5:30 - 6:30 p.m.


6:30 - 7:15 p.m.


7:15 - 8:15 p.m.


Garden Salad with House Dressing ~ Baked Pork Chops ~ Herbed Roasted Potatoes ~ Green Beans ~ Assorted Dinner Rolls with Butter ~ Chef's Selection of Dessert ~ Coffee Tea or Iced Tea


Presentation and Dinner



Member or Guest


 Presentation only



Member or Guest


Reservation required for dinner on or before Monday, Jan. 23.

Payment at the door by cash or check.

Students and guests welcome!

To make a reservation:

Email Gene Dultz or call 1-866-208-2226 and leave a message. Please include:

1. Name

2. Company or affiliation

3. Daytime phone

4. Indicate if you are a student, member or guest

5. Indicate the member who referred you (if applicable)

6. Specify if you require a substitute vegetarian meal

Sorry, we have to bill for no-shows and late cancellations.

Cancellations will be taken until 5 p.m. on Tuesday, January 24.




Presentation Slides

More InfoHide Info ]
Slides from chapter presentations are available here.
Item Name Posted By Date Posted
Mark-IT-ing (1/26/12) PDF (2.64 MB)  more ] C. Leja 1/26/2012

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