Update on the AITP Membership Reactivation Campaign
Friday, July 19, 2013
Posted by: Membership Strategic Planning Committee
Our AITP Membership Reactivation Campaign which began April 15th is starting to bring in results after a slow start. Through our Marketing firm AssociaDirect, we emailed over 3,000 former Professional members inviting them to rejoin AITP and their Chapter. We are focusing our efforts on former Professional members who have dropped their membership between 12 and 36 months ago. Our invitation encourages them to call AITP HQ where our HQ staff will ensure that we have their correct contact information and that they reinstate with their correct Chapter.
Our emailing phase ran for 3 weeks in small batches. We are currently following up with our emails with two separate mailed invitations and two subsequent follow-up emails. Over the next several months, we will reach as many of these former members as possible about AITP and their Chapter.
We plan on shortly providing Chapters with a list of their re-activated members, as well as an update on members joining AITP through our unemployed membership initiative, Student to Professional membership and our Student chapter faculty memberships.
AITP developed a document outlining some of the benefits of AITP membership that our HQ staff and leadership are using when speaking with our expired members. Perhaps you will find these talking points helpful in your own chapters! See:
We hope that you will help us in welcoming back our expired members to AITP membership!
Membership Strategic Planning Committee,